Could a co-op program boost business college enrollment?


Canada’s business colleges are joining forces with the Canadian Association for Co-operative Education (CAFCE) in record numbers and helping highly qualified graduates get 1,416,600 new positions in 2016. Universities are catalysts for economic prosperity and co-operative programs have proven their ability to launch lucrative careers that jumpstart local and global businesses.

Cultivating Entrepreneurialism
Corporate leaders, professors, career counselors and administrative staff who want to develop a competitive business degree program know they have to be progressive.

A business college is only as good as its reputation. Students majoring in business have a results-oriented mindset. They expect the theories of the classroom to match the real-world experiences of business management. The coursework at a business college must impart empirical knowledge via state-of-the-art technology and projects entailing communication, marketing and leadership.

Definition of Co-operative Program
But what is a co-operative program? According to CAFCE, it is a program that “alternates” periods of academic study with work experience in business, government, social services, etc. Work experience is the crucial factor. Part of the program’s criteria includes:

– Management supervision and performance evaluations.
– Time spent working must be equal to at least 30 percent of time spent pursuing academic study.
– Positions are available in the U.S. and Europe.

Advantages of Experiential Learning
The benefits for students include the chance to meet potential employers. Having hands-on experience makes job candidates more marketable. Employers learn the latest
theories and gain new ideas and techniques.

Consider the statistics. “Enrollment in co-op programs at universities have jumped 25 percent in recent years…to 65,000 students in 2013,” states CAFCE.

Additionally, the Canadian University Survey Consortium conducted a 2015 study that revealed “More than half (55 percent) of today’s undergraduates benefit from experiential learning — co-ops, internships and service learning.”

Increased Enrollment at Canada’s Universities
Academic institutions with a business college curriculum combined with a co-op program have increased their enrollment. Acadia University, Brock University, Mount Royal University and almost 50 other universities that offer college degrees in business-related programs have partnered with CAFCE.

While staff members of a business college will still offer job fairs, job boards, on-campus recruitment and other means to partner students with employers, these efforts don’t offer immediate feedback, comprehensive training and a paycheck.

The goal of a business college’s focused regime is a multifaceted, well-rounded education. Any college graduate who exemplifies these qualities will be a highly valued member of the team. The Canadian Business College website has more resources available if you would like to learn more information.